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Urbanears Boo   

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My sequence for Urbanears focuses on their value of sustainability through recyclable material in a fast-paced, wasteful world. 

Each available color is placed in a different scene, showcasing how the earbud is able to witness the beauty of natural weathering and the passage of time due to its durability. All six colors (Dirty Tangerine, Cosmic Pink, Slightly Blue, Charcoal Black, Almost Green, and Raw) have their own corresponding color palettes, plants, and creatures. 






Final Styleframes






Process


Dirty Tangerine
Cosmic Pink
Slightly Blue
Charcoal Black
Almost Green
Raw
In each of my moodboards I focused on the five senses. Dirty Tangerine evokes a sweltering, dusty haze whereas Cosmic Pink has a sharp, biting edge. 

I used science magazines for majority of my references to get a more interesting array of textures and creatures. 



For my motion tests I utilized frame by frame animation to see which transitions had the most interesting contrast in terms of color and story. 



When finalizing palettes I considered which colors could best compliment the Boo line without being overpowering. This balance also reflects each earbuds’ harmonious relationship with nature.



Final Sequence







KIND


© Tara Lam 2025